Thanks to my friend, Lynn Terry, in whose Elite Mastermind Group I participate, I learned about Gary Vaynerchuk’s book CRUSH IT! (Why “Now is the time to Crush It and Cash in on your Passion”). Based on Lynn’s review on her blog, I purchased the book. It came quickly from Amazon and I’ve been enthralled. It’s been a fast, powerful and empowering read. The thrust of the book is about learning “to navigate the digital waters of social marketing to build a business and promote a personal brand based around what you love most.” (p.14)
As I skim the pages now to look for my highlights I see numerous pink strokes on “personal brand” – “The thing that most people don’t realize is that in today’s world your business and your personal brand need to be one and the same…” (p. 28) So as I’m reading, I’m considering, once again, “What is my passion? Where is it?” I’ve done countless courses and reading on this and…. Then, Clunk!, I remembered the photo I took that I was so excited about the day before –
I sent this out to some friends, with the tag, “Sh*t Happens – Find the Beauty”, and I realized this IS my passion and my brand, “Finding the Beauty in Whatever Shows Up.” As a young child my favorite books were those in the POLLYANNA series. In later years, I came to recognize that it was her always finding the positive in any situation was what drew me in and quite possibly was instrumental, in part anyway, in shaping my future.
Thanks to Gary’s CRUSH IT! I feel like I’m standing in a more powerful place as I’m crafting/refining what’s next for me, at least in the speaking of it. I’m not sure I’m comfortable in standing in “Sh*t Happens – Find the Beauty” as my brand in those words AND it’s something to play with – have fun with.
The book is full of concrete and specific ideas for using Social Media and other strategies to monetize and more. I was familiar with much of it and there was some great information new to me. Lastly, just before breaking to write this post, I read Gary’s suggestion to put our brands on t-shirts. “What fun!” I thought. “I wonder if anyone would buy and wear a “Sh*t Happens – Find the Beauty” t-shirt.” “What the heck,” I decided. And I put the image on some T-Shirts in my Cafe Press Nature Art Gift shop. While at it, I added another image and message – “Fish or Fowl? Change Perspectives” – Changing perspective is always big part of my message and, you can see, rotating the above photograph, 90 degrees, creates a whole different image and experience.
In the top photo, I saw the “bird” in the upper left, facing to the left. Then someone pointed seeing the same shape as a bird facing to the right going through the top of the head of the “bird” facing us. I hadn’t even noticed that frontal bird until I downloaded it into my computer. So, as I write, the top photo has 4 birds. How many do you see?
Then in the rotation of it, as I prepared the photos for t-shirts, I immediately saw the “fish” (formerly bird) in the lower left. For now, I’ll say the larger image is a fish also. What are your interpretations?
Adding to my passion is sharing this with you, reminding you that there are many ways of viewing the same thing in our lives, both our interpretations and then those of others… none of which are “RIGHT”.
Here are the resulting images now on t-shirts. You can find them at Nature Art Gift Shop
As always, have fun with this and enroll others in having fun with you. Be sure to share your experiences with us in the comments below.
I’d also very much appreciate your thoughts on “Sh*t Happens – Find the Beauty” as the marketing brand for my work. Many thanks in advance.
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